Keeping this in kind, we can confidently predict that various digital marketing professionals will be on demand for quite some time and there may be a demand supply gap which can be filled by the aspiring professionals by acquiring the required skill and knowledge via formal training and certification.

We come across a lot of people who say they are digital marketers and what is annoying is, for many of them the digital marketing starts and ends with SEO. For some others it gets extended to AdWord may be. But what is going to differentiate one from the other is how good you are? In this career the proof is in the pudding.

So please Demonstrate. Demonstrate. Demonstrate…

• What you know (High light your expertise in one area ex. You could be a master in social media marketing and no one can give better result than you using FB)
• What you have done and what results you have produced?
• What you can do in terms of strategy, execution and result?
• Back it up with globally accredited certifications as a proof of competence.

Here are some of the valued certifications.

• Google Certifications from Google Shop
• Facebook Blueprint Certification

In a nutshell, digital marketing is going to be more in demand here after for at least couple of years, and what is important, and can be the real differentiation for a digital marketing career is the Skill not the degree.

Feel free to contact us for guidance and help w.r.t digital marketing skill development and career.

While interacting with our students, we came across some of the standard questions that would be useful for aspiring business analysts.

Only Business Analysis training is sufficient or certification is needed?

Although the role of a business analyst varies from industry to industry and from company to company, the key roles a business analyst performs remain the same. Their role includes set of tasks, knowledge, and techniques required to identify business needs and determine solutions.

While one can learn and develop business analysis skill in many ways, an advantage that a business analyst can give to his/her career is to get certified as it can give a proof of competence and help stand out in the field. Also the certified business analysts earn higher than the no certified ones.

What are the business analysis certifications?

There are a quite a few certifications in the field of business analysis as follows but the most prominent one is CBAP certification which is meant for experienced BA professionals and this certification is awarded by IIBA.

• Entry Certificate in Business Analysis (ECBA), by IIBA
• Certification of Competency in Business Analysis (CCBA), by IIBA
• Certified Business Analysis Professional (CBAP), by IIBA
• Certified Foundation Level Business Analyst (CFLBA), by IQBBA
• Certified Professional for Requirements Engineering (CPRE), by IREB
• Professional in Business Analysis (PBA), by PMI

How to learn and develop BA skills?

There are many ways to learn and develop the business analysis skills but one must take a systematic progression approach as follows.

1. Have some basic understanding of business analysis role from business analysts you know
2. Learn from some free resources available online
3. If possible, let your manager know about your aspiration and find if you could work along with an existing BA in your project
4. Go for formal training with training companies that can deliver the following
   1. Concepts, tools and technologies
   2. Hands on training by experienced trainers
   3. Certification prep. Course

Does business analysis training include coding or require some coding experience?

No. Business Analysts are not required to code. However knowledge or prior experience in programming can always help if you aspire to be a business analyst in any IT company. Otherwise also, it can help you understand and interact with the development teams or technical teams with whom you work.

You may have many other questions. In that case, please contact us for guidance and help.

Yes, it is better to know them because myths can be misguiding many a times. This is important especially for aspiring business analysts as many may refrain themselves from pursuing a career in business analysis because of some myths. This article is to help the aspiring business analysts be aware of the myths and pursue with the Business Analysis career if they really want to.

Below are the common myths about the work and profile of a Business Analyst

#01. Business Analysts do only number crunching

Business analysis involves a lot of data analysis but that’s not all. It also involves business decision related activities making the business analysts a key member in the team.

#02. Business Analysts are only focussed on requirements

Yes, business analysts do significant work with regard to requirement gathering and analysis. So this is partly true but partly not as the Business Analysts gets involved across the lifecycle of the project. Also the term requirement in projects is often perceived as the solution requirement where in, it actually covers many types of requirement such as Business, Stakeholder and Solution etc.

#03. Business Analysts Need to Have IT Background as they are only meant for IT projects

This is not true and this myth is primarily because of the perception that Business Analysts are only meant for IT projects. An IT back ground can definitely help as lot of advanced software and tools used by Business Analysts but it is not a mandatory thing.

#04. Project Management is the logical career path from a Business Analyst

Both the Business Analysts and Project Management role are critical to any project and there are some over laps as well but the roles are different. While a project manager’s primary role is to keep an eye on project scope, timeline and budget the Business Analyst’s role is to keep an eye on doing the right thing. So both are complementing roles and not necessarily the project management is a higher role.

#05. An introductory boot camp course is enough become a proficient Business Analyst

Many think this way but this is not the right. You need to build some skills which can be developed by learning from some industry practitioners and hands on learning. This is where i2c Training helps the aspiring business analysts.