Keeping this in kind, we can confidently predict that various digital marketing professionals will be on demand for quite some time and there may be a demand supply gap which can be filled by the aspiring professionals by acquiring the required skill and knowledge via formal training and certification.

We come across a lot of people who say they are digital marketers and what is annoying is, for many of them the digital marketing starts and ends with SEO. For some others it gets extended to AdWord may be. But what is going to differentiate one from the other is how good you are? In this career the proof is in the pudding.

So please Demonstrate. Demonstrate. Demonstrate…

• What you know (High light your expertise in one area ex. You could be a master in social media marketing and no one can give better result than you using FB)
• What you have done and what results you have produced?
• What you can do in terms of strategy, execution and result?
• Back it up with globally accredited certifications as a proof of competence.

Here are some of the valued certifications.

• Google Certifications from Google Shop
• Facebook Blueprint Certification

In a nutshell, digital marketing is going to be more in demand here after for at least couple of years, and what is important, and can be the real differentiation for a digital marketing career is the Skill not the degree.

Feel free to contact us for guidance and help w.r.t digital marketing skill development and career.

While interacting with our students, we came across some of the standard questions that would be useful for aspiring business analysts.

Only Business Analysis training is sufficient or certification is needed?

Although the role of a business analyst varies from industry to industry and from company to company, the key roles a business analyst performs remain the same. Their role includes set of tasks, knowledge, and techniques required to identify business needs and determine solutions.

While one can learn and develop business analysis skill in many ways, an advantage that a business analyst can give to his/her career is to get certified as it can give a proof of competence and help stand out in the field. Also the certified business analysts earn higher than the no certified ones.

What are the business analysis certifications?

There are a quite a few certifications in the field of business analysis as follows but the most prominent one is CBAP certification which is meant for experienced BA professionals and this certification is awarded by IIBA.

• Entry Certificate in Business Analysis (ECBA), by IIBA
• Certification of Competency in Business Analysis (CCBA), by IIBA
• Certified Business Analysis Professional (CBAP), by IIBA
• Certified Foundation Level Business Analyst (CFLBA), by IQBBA
• Certified Professional for Requirements Engineering (CPRE), by IREB
• Professional in Business Analysis (PBA), by PMI

How to learn and develop BA skills?

There are many ways to learn and develop the business analysis skills but one must take a systematic progression approach as follows.

1. Have some basic understanding of business analysis role from business analysts you know
2. Learn from some free resources available online
3. If possible, let your manager know about your aspiration and find if you could work along with an existing BA in your project
4. Go for formal training with training companies that can deliver the following
   1. Concepts, tools and technologies
   2. Hands on training by experienced trainers
   3. Certification prep. Course

Does business analysis training include coding or require some coding experience?

No. Business Analysts are not required to code. However knowledge or prior experience in programming can always help if you aspire to be a business analyst in any IT company. Otherwise also, it can help you understand and interact with the development teams or technical teams with whom you work.

You may have many other questions. In that case, please contact us for guidance and help.

Most of the time the students know the answer but they still ask this question which is more to validate or get the second opinion on what they already think about it. The questions are not different for even courses in demand such as Hadoop as well.

So to make it easier for you, here are some notes to help validate your decision on pursuing a Hadoop career

Understanding Bid Data Hadoop developer

Big Data developers develop applications in Pig, Hive, Spark, Map Reduce, etc. wherein the Hadoop developers are mainly responsible for the coding, that is being used to process the data.

Required skills for a Hadoop career

• Analytical Skills
• Data Mining Skills
• Data Visualization Skills
• Programming skills in languages such as Java, Python, JavaScript, NodeJS
• Strong understanding of SQL basics and Distributed systems is mandatory
• Java is one of the key skills to have as Hadoop was developed using Java

Is Hadoop is a good career option

Hadoop being the most powerful tool of big data, Hadoop skills are in demand and will be in demand. It is important for the IT professionals to keep themselves relevant in trend with Hadoop and Big Data technologies for an accelerated career growth.

Hadoop Future

In 2018, the global Big Data and business analytics market stood at US$ 169 billion and by 2022, it is predicted to grow to US$ 274 billion.

While this is important, another key to a successful career growth in any field is mastering the characteristics of efficient professionals. In this case hardly any provider teaches the characteristics of an effective scrum master or a scum developer.

Let’s take a quick glance at the characteristics of an effective scum master and scrum product owner in addition to learning the subject and getting certified.

Effective Scrum Master Characteristics:

1. A great facilitator
2. A great communicator
3. Must be a servant leader
4. Focus on continuous improvement
5. Most importantly a great people manager

Great Product Owner

1. Must be a good story teller
2. Must be good at delegating
3. Must be a conflict resolver
4. Must be an effective escalator

Most importantly a customer delighter.

Is there any thumb rule in choosing the right training provider? Not really but let’s understand the fundamentals of it.

Do you remember your first teacher? Most likely yes and it is because he/she had a great role to play in influencing your learning habit and thus putting the foundation of your career. Now imagine your career as a multi storied building and you need proper foundation at particular levels.

Now that you are an experienced professional and decided to make the career you want, you have decided on skill sets that would help you make your career. It’s time to choose the right training provider.

Here are some of the checklists that would be helpful in choosing the right

1. Understand your learning style
2. How much time you have for learning
3. Do you prefer formal learning or informal learning
4. What is your budget

Shortlist 3 providers based on these check list and then check for the following

1. Demo access or class
2. Content quality
3. Instructor quality
4. Student feedback

This should help you choose the right training provider. Do you need help with getting right instructor? Let us know